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Introducing Nicole
Some people feel instantly familiar at BOOT. Nicole is one of them. She previously worked here for eight years, knew the brand as a supplier before that and now returns at just the right time. For her, BOOT is not a place where you "work," but a place where you build together - on quality, on relationships and on the entire chain behind a cup of coffee.
Time to get to know her (again) better.
What brought you back to BOOT (again)?
"I had known BOOT for a long time, of course. First as a supplier to the coffee shop where I worked, then later I worked here myself from 2010 to 2018. It's a brand where quality is not a marketing term but simply the standard. And where people work with a heart for coffee as well as for each other. With all the developments in recent times, this felt like exactly the right time to come back."
Her most memorable moment?
"My return. It felt like I had never really left. That really says it all."
What makes coffee so special to you?
"Because coffee is never done. You keep learning and discovering. From origin to roasting to extraction; there's so much behind it. And at the same time, it's something people drink every day. That makes it beautiful and relevant."
Nicole once visited the Panama Birdsong plantation and picked her first ripe coffee berry there.
"That moment among hummingbirds, monkeys and thousands of fireflies.... that really gave me butterflies in my stomach. Since then, I've come to love coffee even more."

What makes sales at BOOT different?
"It's not about pushing boxes. We build relationships. Sometimes even friendships. We think substantively and want a customer to be truly successful with our coffee. That takes commitment and love and that's what makes it fun."
Nicole sees herself as a point of contact, sparring partner and sometimes fire extinguisher. Open, direct and practical. "No complicated stuff. I listen well and try to get to the point quickly.... Although I don't always succeed, because I can be a bit of a whirlwind."
(Her husband calls her, "multi-ball in a pinball machine.")
What coffee should everyone try at some point?
"A nice single origin filter coffee. Then you really taste what origin does to flavor. You can almost taste back a sunny day somewhere in the world."
She herself prefers to drink black as a filter. But in the morning? "Then still often a flat white or cortado. That first cup is really my starter button. Before then, I'm not quite myself."
What can customers always call her for?
For anything to do with coffee. From bean selection to extraction problems or sparring on a concept. "Better to call once too many than too late," she says.
And for exchanging gluten-free recipes; cooking and baking is her second great love besides coffee.
Is there anything else people might not know about you?
"Probably a lot. Feel free to ask about it. If you poke past my busy-ness and apparent confidence, the best conversations come."
And beyond that? "We have a guide blind dog (not a typo), I eat a sherbet fountain almost every day, my favorite cocktail is a dark 'n stormy, my favorite color is green and I don't like biking."
What does she want to build on in the coming year?
New collaborations in her region as well as making existing customers even stronger.
"If they grow, we grow with them."
Welcome back Nicole!
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