Coffee

Ultra Limited means it is a rare coffee with very scarce aromas and flavors. An "ultimate" experience. And of this Ultra Limited and of its makers, yes I am super proud of it. For all kinds of reasons.

We'll get right to the point: as of November 1, 2021, the price of coffee will go up. We have postponed this as long as possible (because of Corona), but have now reached a point where we are forced to change it.

Dragan Bakema is an extraordinary actor. He is also a fan of our coffee. And when I see Dragan with Boot coffee, I see absolute enjoyment. Then I see a momentum of happiness through taste.

When I heard about Dragan's solo role in the theater play Taste about 3-Michelin-starred chef Jonathan Kelvin losing his taste, I wanted to go there. I experienced the final try out last week. The world premiere of Taste in the Amsterdome was Saturday, October 9. *

Since 2019, we have taken a different path with the Kachalu cooperative with the goal of improving the quality of the coffee and getting a better price for the coffee farmer, based on 84 points or higher. It is a bonus system where the farmer gets more money for his coffee if the quality equals 84 points. The higher the score, the more money the farmer receives. This is how we, together with the cooperative, encourage the coffee farmer to take his coffee to the next level. For two years in a row now, Rick, Barend and Dennis jump 3 meters into the air when tasting the sample. You can clearly taste that the bonus system works and that the coffee is incredibly good as a result.

In the Netherlands, an average of 18.6 billion cups of coffee are drunk each year. For many people, coffee is an integral part of everyday life. But where does this drink come from? Who discovered coffee? In this blog you can read more about the history of coffee.

Since 2019, we have taken a different path with the Kachalu cooperative with the goal of improving the quality of the coffee and getting a better price for the coffee farmer. Together we have brew up a bonus system where the farmer gets more money for his coffee, if the quality is equal or higher than 84 points. The higher the score, the more money the farmer receives. In this way, together with the cooperative, we encourage the coffee farmer to take his coffee to a higher level.